How tokwork Works

tokwork is a simple yet powerful widget that turns your website visitors into paid brand advocates.

The Process

1. Embed the Widget

Add one line of code to your website:

<script async src="https://js.tokwork.com/loader.js" 
  data-website-id="YOUR_WEBSITE_ID" 
  data-website-domain="yourdomain.com">
</script>

The widget appears as a floating button on your site (usually bottom-right corner).

2. Visitors Connect Social Accounts

When visitors click the widget:

• They see a friendly popup
• Choose which social media to connect (Twitter, Facebook, LinkedIn, etc.)
• Authorize their account via OAuth (read-only access)
• Their social account is saved in our system

3. AI Generates Personalized Content

Our AI analyzes:

• Your website content and brand voice
• The influencer's posting history and style
• Their audience demographics

Then generates authentic posts that:

• Match the influencer's voice
• Highlight your product's benefits
• Feel natural, not like ads

4. Influencers Review & Share

• They see the AI-generated content
• Can edit or approve it
• Post to their social media
• Keep it live for the required period (e.g., 7 days)

5. We Track Everything

Our system automatically tracks:

• Post views and impressions
• Likes, comments, and shares
• Click-throughs to your website
• Engagement rates

6. Automatic Payments

Based on engagement:

• Calculate rewards using our algorithm
• Influencers see their earnings in real-time
• Payments distributed automatically
• You only pay for actual results

The Reward Algorithm

Rewards are calculated based on:

Reward = (Views × WeightA + Likes × WeightB + Comments × WeightC + Shares × WeightD) 
         × Platform Multiplier × Influencer Score

Platform Multipliers:

• Twitter/X: Higher value (more viral potential)
• Facebook: Medium value
• LinkedIn: Higher for B2B products
• Instagram: Higher for visual products

Influencer Score: Based on:

• Engagement rate (not just follower count)
• Audience quality
• Posting frequency
• Past performance

Why It Works

For Website Owners

• ✅ Pay for Results - Only pay for actual engagement
• ✅ No Minimum - Start with any budget
• ✅ Authentic Reach - Nano-influencers have higher trust
• ✅ Easy Setup - One line of code
• ✅ 10% Commission - We only earn when you do

For Influencers (KOLs)

• ✅ Easy Money - Share content, earn money
• ✅ AI Assistance - Don't worry about what to write
• ✅ Your Voice - Content matches your style
• ✅ Flexible - Share what you like
• ✅ Fair Pay - Transparent reward system

Example Flow

Let's say you run an e-commerce store:

1. You: Add tokwork widget to your store
2. Visitor: Sarah visits your store, loves your products
3. Sarah: Clicks widget, connects her Twitter (5,000 followers)
4. AI: Generates a post about your product in Sarah's style
5. Sarah: Reviews, approves, posts to Twitter
6. Results: Post gets 200 likes, 50 retweets, 10 comments
7. Payment: Sarah earns $25 based on engagement
8. You: Gain authentic exposure to 5,000+ people
9. Cost: Pay $27.50 ($25 + 10% commission)

ROI Example

Traditional Ads:

• Spend: $100
• Reach: 10,000 impressions
• Trust: Low (people know it's an ad)
• Engagement: 1-2%

tokwork:

• Spend: $100
• Reach: 5-10 nano-influencers
• Combined reach: 25,000-50,000 followers
• Trust: High (personal recommendation)
• Engagement: 5-10%

Getting Started

Ready to try tokwork?

1. Sign up for free
2. Add your website
3. Top up your wallet ($50 minimum recommended)
4. Watch the magic happen!

Need Help?

• Installation Guide
• Platform Guides
• Contact Support