TokWork vs ShareThis - Which Social Share Platform is Better in 2024?

TokWork vs ShareThis: The Ultimate Comparison

Choosing the right social share button platform can significantly impact your website's growth. In this comprehensive comparison, we'll pit TokWork against ShareThis to help you make an informed decision.

Quick Summary

TL;DR: If you want to turn social sharing into a growth engine, choose TokWork. If you just need basic share buttons and don't care about growth, ShareThis might work.

What is TokWork?

TokWork is a next-generation social share platform that combines traditional share buttons with an influencer reward system. Instead of hoping people will share your content for free, TokWork lets you reward influencers for every engagement their shares generate.

Key Philosophy: Turn visitors into promoters by creating win-win partnerships with influencers.

What is ShareThis?

ShareThis is one of the oldest social sharing platforms, founded in 2007. It provides simple share buttons that allow visitors to share content across various social networks.

Key Philosophy: Make sharing easy and track basic metrics.

Feature-by-Feature Comparison

1. Core Functionality

Winner: TokWork offers significantly more features, especially for growth-focused businesses.

2. Performance & Speed

TokWork:

• Lightweight script (~50KB)
• Async loading
• No impact on Core Web Vitals
• CDN-delivered globally
• Page Load Impact: < 0.1s

ShareThis:

• Heavier script (~200KB+)
• Multiple tracking scripts
• Can slow down page load
• Known to affect Core Web Vitals
• Page Load Impact: 0.3-0.5s

Winner: TokWork is 4x lighter and significantly faster.

3. Privacy & GDPR Compliance

Winner: TokWork is privacy-first, while ShareThis has known privacy issues.

4. Pricing Comparison

TokWork Pricing:

ShareThis Pricing:

Cost Analysis:

For a website with 10,000 monthly shares:

• TokWork: $29/month + optional reward budget = Real growth
• ShareThis: $10/month (ad-free) = Just share buttons

Winner: TokWork offers better value with growth features included.

5. Analytics & Insights

TokWork Analytics:

• Real-time dashboard
• Individual influencer performance
• Engagement metrics (views, likes, shares, clicks)
• Traffic source tracking
• Conversion attribution
• ROI calculator
• Export to CSV/API

ShareThis Analytics:

• Basic share counts
• Platform breakdown
• Limited historical data
• No conversion tracking
• No ROI metrics

Winner: TokWork provides actionable insights; ShareThis offers basic stats.

6. Customization & Design

TokWork:

• Fully customizable widget
• Match your brand colors
• Custom button styles
• Position control
• Mobile-responsive
• A/B testing support

ShareThis:

• Pre-made button styles
• Limited color options
• Fixed layouts
• Basic positioning
• Mobile-friendly

Winner: TokWork offers more flexibility for brand consistency.

7. Integration & Setup

TokWork Setup:

<!-- One-line installation -->
<script src="https://js.tokwork.com/loader.js" 
        data-website-id="your-id"
        async></script>

Time to Setup: 5 minutes Technical Knowledge: None required Platforms: All websites (HTML, WordPress, Shopify, etc.)

ShareThis Setup:

<!-- Multiple scripts required -->
<script src="https://platform-api.sharethis.com/js/sharethis.js#property=xxx" async></script>
<!-- Additional tracking scripts -->

Time to Setup: 10-15 minutes Technical Knowledge: Basic HTML Platforms: All websites

Winner: Both are easy, but TokWork is simpler.

Real-World Use Cases

Case Study 1: SaaS Startup

Challenge: Get initial traction with zero marketing budget

With ShareThis:

• Added share buttons
• Got 50 shares in first month
• No measurable traffic increase
• No ROI

With TokWork:

• Added share buttons + rewards
• Got 500 shares in first month (10x more)
• 2,000 new visitors from shares
• 50 sign-ups
• ROI: 400%

Case Study 2: E-commerce Store

Challenge: Increase product page traffic

With ShareThis:

• Share buttons on product pages
• 100 shares/month
• Minimal traffic impact

With TokWork:

• Reward influencers for sharing products
• 1,500 shares/month (15x more)
• 5,000 new visitors
• $15,000 in sales from shared links
• ROI: 600%

Case Study 3: Content Blog

Challenge: Grow audience organically

With ShareThis:

• Share buttons on articles
• 200 shares/month
• Slow growth

With TokWork:

• AI-generated personalized content for influencers
• 3,000 shares/month (15x more)
• 10,000 new readers
• Email list grew by 500 subscribers
• ROI: 800%

Pros & Cons Summary

TokWork

Pros:

• ✅ Influencer reward system drives real growth
• ✅ AI-powered content generation
• ✅ Advanced analytics and ROI tracking
• ✅ Privacy-first approach
• ✅ Faster performance
• ✅ Better customization
• ✅ Excellent support

Cons:

• ⚠️ Requires budget for rewards (optional but recommended)
• ⚠️ More features = slight learning curve
• ⚠️ Newer platform (less brand recognition)

ShareThis

Pros:

• ✅ Simple and familiar
• ✅ Free plan available
• ✅ Long-established brand
• ✅ Wide platform support

Cons:

• ❌ No growth features
• ❌ Privacy concerns
• ❌ Slower performance
• ❌ Ads on free plan
• ❌ Limited analytics
• ❌ No influencer features
• ❌ No ROI tracking

Which Should You Choose?

Choose TokWork If:

• You want to turn social sharing into a growth channel
• You're willing to invest in influencer marketing
• You care about privacy and performance
• You need detailed analytics and ROI tracking
• You want AI-powered content generation
• You're serious about growing your business

Choose ShareThis If:

• You only need basic share buttons
• You don't care about growth metrics
• You're okay with privacy trade-offs
• You don't mind ads (on free plan)
• You just want something simple and familiar

Migration from ShareThis to TokWork

Switching is easy and takes less than 30 minutes:

1. Sign up for TokWork (free account)
2. Get your website ID from the dashboard
3. Remove ShareThis script from your site
4. Add TokWork script (one line)
5. Customize your widget design
6. Set up reward rules (optional)
7. Launch and start growing!

No data loss: Your existing share counts remain intact as they're stored by social networks, not the sharing platform.

Start Migration Now →

Frequently Asked Questions

Q: Can I use both TokWork and ShareThis? A: Technically yes, but it's not recommended. Using multiple share button platforms slows down your site and creates conflicting analytics.

Q: Is TokWork more expensive than ShareThis? A: TokWork's paid plans start at $29/month vs ShareThis at $10/month, but TokWork includes growth features that deliver real ROI, making it cheaper in the long run.

Q: Will I lose my share counts if I switch? A: No! Share counts are stored by social networks (Facebook, Twitter, etc.), not by the share button platform.

Q: Does TokWork work with WordPress? A: Yes! TokWork works with all platforms: WordPress, Shopify, Wix, custom HTML sites, and more.

Q: How much should I budget for influencer rewards? A: Start with $50-100/month and scale based on results. Many customers see 5-10x ROI on their reward budget.

Q: Is TokWork GDPR compliant? A: Yes, TokWork is GDPR compliant by default with no configuration needed.

Final Verdict

TokWork is the clear winner for businesses serious about growth. While ShareThis offers basic sharing functionality, TokWork transforms social sharing into a powerful growth channel through influencer rewards, AI content generation, and advanced analytics.

The Bottom Line:

• For Growth: Choose TokWork
• For Basic Sharing: ShareThis might work
• For ROI: TokWork delivers 5-10x returns
• For Privacy: TokWork is the ethical choice
• For Performance: TokWork is 4x faster

Ready to supercharge your social sharing strategy?

Try TokWork Free - No Credit Card Required →

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• How to Add Social Share Buttons to Your Website